npm | pr founder named 2016 chair of prsa entertainment and sports section

npm | pr founder named 2016 chair of prsa entertainment and sports section

Release Date: November 11th, 2015

NOVEMBER 12, 2015, BOCA RATON, FLORIDA – npm | pr ( is thrilled to announce today that Founder, Natalie P. Mikolich, was named the 2016 Chair of the Public Relations Society of America (PRSA) ( Entertainment and Sports Section.  With PRSA serving a community of more than 22,000 public relations and communications professionals across the United States, PRSA is the world’s largest and foremost organization of public relations professionals consisting of 14 personal interest sections including the Entertainment and Sports Section.

Focusing on specialized issues, trends and research in the entertainment and sports sectors of public relations, Mikolich will lead the Entertainment and Sports Section Executive Committee in connecting industry peers, delivering valuable programming and offering exclusive access to high level industry professionals in order to provide professional development opportunities to section members and help keep practitioners informed on the latest public relations trends and best practices.

“I am incredibly honored, humbled and grateful to have the opportunity to serve as the 2016 Chair of the PRSA Entertainment and Sports Section,” said Natalie Mikolich, Founder of npm | pr.  “In addition to my work in sports public relations, I am extremely passionate about elevating the importance of our role in PR in the sports business industry and helping both aspiring and established PR professionals in their career development.  This role with PRSA and a platform like the Entertainment and Sports Section will allow me to further pursue both of my passions on a larger scale in 2016 with the support of such a strong organization.”

“As the current 2015 Chair, my leadership platform is “Providing Value to Our Membership” with an emphasis on igniting our social media capabilities for our Entertainment and Sports Section.  I asked Natalie to lead this part of our business, and she has exceeded my expectations by proactively re-igniting our social platform and connecting our membership with exciting practitioners within our industry.  I am proud to have Natalie as our next Chair, and watch her lead our Section to the next level,” added Steve Celuch, 2015 Chair PRSA Entertainment & Sports Section, President of Steve Celuch Promotions, and Owner and Executive Producer of

Since the inception of npm | pr in 2007, Mikolich has worked with and represented six world #1 ranked ATP and WTA Tour professional tennis players including the Greatest Doubles Team of All-Time Bob & Mike Bryan, Andy Roddick, Justine Henin, Caroline Wozniacki and Victoria Azarenka along with 2014 CrossFit Games Winner (also known as the “Fittest Woman on Earth”) Camille Leblanc-Bazinet and U.S. history-making 2012 Summer Olympics London Bronze Medalist Marlen Esparza for both marketing and publicity including securing endorsements with Nike, Coca-Cola, COVERGIRL and McDonalds.

Additionally, npm | pr has provided public relations services for some of the leading global sports and entertainment agencies including Blue Entertainment Sports Television (BEST) Tennis and Lagardere Unlimited Tennis.  npm | pr has assisted global racquet manufacturer Prince Tennis and currently works with new athletic-tech apparel company RYU (Respect Your Universe) and Major League Soccer Medical Coordinator, Dr. John Gallucci, Jr.

Along with her work as a publicist in sports and other related industries, Mikolich was appointed the 2013 Communications Manager for the Manhattan Sports Business Academy – a summer leadership program for students and young professionals who want to gain invaluable experience in the sports industry – and launched blog site Sports Publicity Spin (  Targeted towards aspiring sports business and public relations professionals, Sports Publicity Spin “serves a new spin” on the importance of public relations and its relevance in the sports industry today with articles and interviews quoting leading industry professionals and highlighting important emerging trends and events occurring.

In 2014, Mikolich was named in Boca Life Magazine’s “Top 40 Under 40” and co-hosted the first sports business networking event (#SBWeek Miami) in South Florida that brought out aspiring sports business professionals, industry leaders and executives from all of the major sports franchises, local universities and other organizations in the local South Florida community which was followed by a successful #SBWeek Miami 2015.

Advocating for a greater understanding and adoption of public relations services, and acting as one of the industry’s leading voices on the important business and professional issues of our time, PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. 

For more information on npm | pr, visit, on Facebook at  or email


About npm | pr
npm | pr ( is a public relations agency based in South Florida known for “making it happen” that has worked with a variety of local and national businesses in different industries ranging from sports, fitness, health, beauty and luxury lifestyle to non-profit organizations and special events.  npm | pr has provided public relations services for some of the leading sports and entertainment agencies around the world including Blue Entertainment Sports Television (BEST) and Lagardere Unlimited.  Along with this, npm | pr has worked with iconic global brands including tennis racquet manufacturer Prince Tennis and currently assists new athletic-tech apparel company RYU (Respect Your Universe). npm | pr has represented many of the world’s top professional tennis players such as Andy Roddick, Justine Henin, Victoria Azarenka, Caroline Wozniacki, Bob & Mike Bryan and Novak Djokovic along with 2012 Summer Olympics London Bronze Medalist Marlen Esparza and 2014 CrossFit Games Winner Camille Leblanc-Bazinet.